Marketing Health Check

Please take 5 minutes to answer the following 20 questions concerning your current marketing activities, click 'submit', and we will send you recommendations for improvement. (there is a small charge for this service)
All responses are strictly confidential, and will not be passed to any 3rd party. Please be honest! and if you are unsure, leave a blank answer.

Qu. 1

How often do you communicate with your target customers?

Daily Weekly Monthly 3 Months 6 Months Longer

Qu. 2

How do you communicate with your target customers?

Web Newsletter Email PR Ads Tel. Visit Exhibition Other

Qu. 3

Do you have a database of existing and potential customers? and is it cleaned regularly?

Qu. 4

How often is your web site updated?

Daily Weekly Monthly 3 Months 6 Months Longer Irregularly

Qu. 5

Is your web site optimised for search engines?

Yes No

Qu. 6

Is there a news section or page on your web site?

Yes No

Qu. 7

Do you have case studies or customer testimonials?

Yes No

Qu. 8

Do you issue press releases to the trade press?

Yes No

Qu. 9

Is there an overall marketing plan/budget?

Yes No

Qu. 10

Do you have a Media Plan?

Yes No

Qu. 11

If you spread all of your literature, advertising and a print of your web site, over a table, would it all look as if it had come from the same company?

Yes No

Qu. 12

Do your advertisements include product pictures and more than 25 words?

Yes No

Qu. 13

When you launch a new product or service, what are the normal marketing initiatives?

please list

Qu. 14

How much is an enquiry worth to you? (consider conversion rates and average profit per order or customer)

Qu. 15

In what ways are you competitors better at marketing than you are?

please list

Qu. 16

In what ways are you competitors worse at marketing than you are?

please list

Qu. 17

Can you define as tightly as possible your target customer?

Qu. 18

If you could say one thing (and only one!) to a target customer, what would it be?

one thing only!

Qu. 19

What would you like to change about your marketing activity?

Qu. 20

Do you think that 19 questions would have looked untidy?

Yes No

Thank you for completing this questionnaire. Please click