Press Releases represent a very cost effective form of publicity creation.
As Bill Gates once said "If I was down to my last Dollar, I would spend it on PR"

PR that is constructed regularly and aimed at target customers is very effective at both brand creation/reinforcement and new business generation.
PR helps to drive other important marketing vehicles. For example, it can be used in the content of Newsletters and ensures that web content is always fresh and interesting.

At Buttonwood Marketing we will create a Media Plan that identifies your key Media and establishes a detailed plan which ensures that all of your PR is issued at the right time, and in the right places.
There is no need for you to worry about missing deadlines - it will be our responsibility to ensure that your marketing plan stays on course.
If you want PR to be automatically appended to your web site, or to be included in regular direct mail or Newsletters we are happy to include this in our service.

 

  Editorial is of course similar to PR in that it generates highly cost effective publicity with target Media. However, editorial is a more subtle promotional tool. We liaise with key editors to identify subjects of editorial interest, and then create articles that meet that need and at the same time highlight the positive experiences that you or your customers have had with your products. This may take the form of Case Studies or technical feature articles. Please visit our News page for examples.

Case studies are particularly effective, in that they demonstrate 3rd party approval for your company, they are popular with editors, and they often promote your customers as well.
To create a Case Study just give us a name and a telephone number, and we will do the rest!

  Email and Mail, when created with skill and expertise, can create high response levels and help to build your brand. Direct email has advanced considerably recently; we apply the latest techniques to ensure that your email Newsletter gets through to your target audience AND we are able to monitor click-throughs so that we can measure the success of the email.
Email recipients are able to opt out of your mailing list with one click.
We strongly recommend that a Newsletter subscription option is added to your web site.

We can provide a complete direct mail service - you don't even have to have a prospect database! This could include:

Literature should follow a few basic rules:

Advertising expenditure is often wasted on meaningless Ads that simply remind customers that a business exists or that it sells a particular product. We urge all of our customers to sell concepts - a famous perfumer once said that "in the factory we make perfume, but in the shop we sell dreams!" So his advertising focused on promoting a dream or much longed for experience.

At Buttonwood Marketing we will help you to choose the best concepts for your marketing (see M.A.P.) so that your advertisements portray one simple compelling message.

Web sites are not just shop windows! Many companies spend a lot of money creating an attractive shop window, but then forget to put anything interesting (or still within its shelf-life!) inside. All web sites should have a section for the latest news.

You may have the best shop in the world, but if no one can find you all your efforts will go to waste. There are a few simple rules that dictate how a site should be constructed and managed; visit our web site health-check page and we will check your site for you.

Consulting - in today's busy office it is often difficult to step outside the business and look at it objectively. At Buttonwood Marketing we have developed a tool that helps marketers and senior management to do just that; we call it M.A.P. which stands for Market Analysis Process.
It is vitally important that your marketing activities are focused correctly, and to achieve this it is important to undertake M.A.P. at the beginning of any strategic review or planning exercise.

M.A.P. involves an interview with one (or more) knowledgeable member of staff, analysis of feedback and documentation of results. It costs £900 + VAT and provides you with a clear basis upon which to base all your marketing i.e.

It will also highlight any gaps in your market knowledge that need to be filled before any marketing initiatives are launched.

Please visit our Marketing Health Check page for a quick evaluation of your current position.

Customer Relationship Management (CRM)

In order to effectively communicate with your target customers, it is essential that you maintain accurate records. To this end, we are a licensed provider of 'Contact Anywhere' which is a tool that uses the latest technology to provide a completely web based system for the maintenance of your contact database. No longer do you need to maintain a dedicated server with remote PCs running dedicated software - all you need is Internet Explorer, and your database can be maintained from anywhere at any time. Furthermore, Contact Anywhere is able to provide management reports, for example, which indicate the business in the sales funnel at any moment in time.
Contact us now to arrange a demonstration.