Marketing communications for businesses that want to grow!
Find out how Buttonwood Marketing can help your business grow by clicking on the services we offer below:
Press Releases represent a very cost effective form of publicity creation.
As Bill Gates once said "If I was down to my last Dollar, I would spend it on PR"
PR that is constructed regularly and aimed at target customers is very effective at both brand creation/reinforcement and new business generation. PR helps to drive other important marketing vehicles. For example, it can be used in the content of Newsletters and ensures that web content is always fresh and interesting.
At Buttonwood Marketing we will create a Media Plan that identifies your key Media and establishes a detailed plan which ensures that all of your PR is issued at the right time, and in the right places.
There is no need for you to worry about missing deadlines - it will be our responsibility to ensure that your marketing plan stays on course.
If you want PR to be automatically appended to your web site, or to be included in regular direct mail or Newsletters we are happy to include this in our service.
Editorial is of course similar to PR in that it generates highly cost effective publicity with target Media. However, editorial is a more subtle promotional tool. We liaise with key editors to identify subjects of editorial interest, and then create articles that meet that need and at the same time highlight the positive experiences that you or your customers have had with your products. This may take the form of Case Studies or technical feature articles. Please visit our News page for examples.
Case studies are particularly effective, in that they demonstrate 3rd party approval for your company; they are popular with editors and they often promote your customers as well.
To create a Case Study just give us a name and a telephone number, and we will do the rest.
Video grows in importance with every day that passes. People like video; they can absorb information faster from video than from text, and screentime is becoming dominated by video.
Importantly, YouTube is now owned by Google and has become the second largest search engine, so it should not be ignored. Please watch our video which offers 9 compelling reasons to use video in your marketing mix.
If you would like us to create a video for you, please get in touch. It could be a product presentation, a company presentation or even a customer interview.
Email and Mail
When created with skill and expertise, eNewsletters can create
high response levels and help to build your brand. Email marketing
has advanced considerably recently; we apply the latest techniques
to ensure that your email Newsletter gets through to your target
audience AND we are able to monitor click-throughs so that we
can measure the success of the email. Email recipients are able
to opt out of your mailing list with one click.
eNewsletters represent a highly effective means with which to communicate with your target audience. They enable you to draw attention to your latest news or product development and the software that we use provides detailed information on those subjects that caught the recipients' interest.
This means that we can supply you with warm sales leads.
We strongly recommend that a Newsletter subscription option
is added to your web site.
We can also provide a complete direct mail service if necessary - you don't even have to have a prospect database!
Literature should follow a few basic rules:
- it should follow a corporate theme (if you put all your literature on one table, does it look like it is all from the same company?)
- it should be aesthetically pleasing
- it should completely fulfil its function (what is its purpose?)
- it should be clear and concise (matching colours, minimum number of fonts etc)
Our designers are skilled and experienced in creating text and images that catch the imagination of your target customers.
Advertising expenditure is often wasted on meaningless Ads that simply remind customers that a business exists or that it sells a particular product. We urge all of our customers to sell concepts - a famous perfumer once said that "in the factory we make perfume, but in the shop we sell dreams!" So his advertising focused on promoting a dream or much longed for experience.
At Buttonwood Marketing we will help you to choose the best concepts for your marketing so that your advertisements portray one simple compelling message.
Web sites are not just shop windows! Many companies spend a
lot of money creating an attractive shop window, but then forget
to put anything interesting (or still within its shelf-life!)
inside. All web sites should have a section for the latest news.
You may have the best shop in the world, but if no one can find it; all your efforts will go to waste. There are a few simple rules that dictate how a site should be constructed and managed.
We can provide help and advice on search engine optimisation (SEO) - an essential feature of every succesful website.
The value of PR and news stories can be
leveraged through the use of Facebook, Twitter, LinkedIn, Google+, Instagram, YouTube etc. Importantly, Google now includes social media activity in its algorithm, so if you were previously sceptical that social media had a role to play in B2B marketing, this fact alone should be sufficient to encourage you to implement a social media strategy.
However, many organisations do not encourage or allow access
to social media during the working day, so B2B companies have
to manage their expectations accordingly.
Nevertheless, social media does offer a convenient and fast method for promulgating fresh news so Buttonwood Marketing has created and run sites for a number of our clients and they certainly make a useful contribution to the overall communication objectives.
Please visit the Buttonwood Marketing Twitter, LinkedIn, YouTube, and Facebook pages for links to some of our clients’ sites and news items.
Google AdWords can be a cost-effective, fast tool for: raising
awareness; bringing targeted visitors to a website; and for generating
leads. It also provides almost instantaneous feedback on performance
so that advertising campaigns can we continually refined and improved.
Buttonwood Marketing has many years of experience in running Google AdWord
campaigns for clients - contact us now
to find out if this is a tool that could work for your business.